Edited Video Deliverables
Throughout my career video has been a powerful storytelling medium for delivering rich, insightful user stories. From my days as a video ethnographer to my more recent experiences as an Insights Director video assets have always been part of my unique offering as a research leader and strategist. They can be a highly effective medium for not only telling user stories but also socializing findings within your team and organization, and building excitement around a new opportunity or direction.
Below are some examples of the high-quality work me and my team of videographers are capable of creating for your team, your product, and your brand. Please note that these videos are password-protected for privacy reasons so if you would like access please email me and I would happy to send you the passwords for them.
CONNECTED HOME AUDIo BRAND
Come along as we explore peoples’ unique relationship with music in their lives and in their homes across the US, UK and China. This work was part of a larger brand positioning strategy program for a leading connected home audio brand.
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NEW YORK STREET FASHION
In our line of work a big part of the job is keeping your finger on the pulse. Converse came to our team and wanted to know how young people were expressing themselves on the streets of New York, the epicenter of fashion. We hit the streets of Manhattan and Brooklyn to get a glimpse into this culture.
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MARKETING SUSTAINABILITY TO GAMERS
How do you bring an entirely new topic like sustainability into a dialogue with an audience like video gamers? In this video we explore this question with various thought-leaders across multiple different industries to identify where the opportunities lie for a leading console gaming brand.
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wearable tech / self-tracking
Where is the opportunity for wearable technology? What's hot and what's hype? In this video from 2018 we explored these and other important questions about self-tracking wearable technology with a panel of experts to find out where we should be focusing our design efforts.
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Vr UX WITH EARLY ADOPTERS
What is the promise of VR -- and what is the (virtual) reality? In this video from 2017 our team went into the field in the US, South Korea, and Germany to meet with gamers and talk about their experience using these (at the time) very new devices to better understand and visualize the hardware UX for a leading console gaming brand.
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